In a realm where crisis and critical issues demand precision and foresight, H-Advisors Abernathy relies on Quid as a strategic communications partner. Senior Vice President of Digital, Akeem Anderson, shares how Quid transcends its origins as a marketing tool, becoming an indispensable ally in deciphering complex business challenges for the agency's client base.
“The specific business challenges that we were hoping to and have addressed through Quid have all been related to predictive analytics. How can we get in front of an issue before it blossoms into a true crisis or a client challenge? And how can we see around corners in ways that we couldn't before?”