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Frequently Asked Questions

FAQs about Quid and our outcomes-based Service as Software model.

 

How are you different from agencies and consultancies?

Answer:
Agencies and consultancies often rely on our software to provide deliverables to their clients, which means they face the same challenges as many of our customers—learning a new tool, replacing experts during staff changes, and navigating steep learning curves.

We built the software and have the domain expertise to most effectively deliver actionable insights. Agencies use what we’ve mastered, but we deliver those insights directly to you, without the middleman.


How is this different from the services we're currently getting?

Answer: We’re shifting the responsibility for outcomes from you to us. Instead of asking you to generate insights using software, we take ownership of delivering actionable answers to your business questions via a service based offering.

Our approach is designed to enhance collaboration and provide a service that delivers actionable insights tailored to move the needle for your business.

  • More Access: Unlimited platform usage without restrictions.
  • More Needs Addressed: We maximize the value across your organization without straining your teams.
  • More Expertise: Our engineers and analysts handle the heavy lifting so your teams can focus on their core roles.
  • More Innovation: We use generative AI and proprietary tools to deliver impactful insights that scale to executive-level decisions.
  • More Collaboration: We don’t just hand over tools; we work alongside you as a strategic partner to ensure the insights align with your goals.
  • Service-Based Offering: Instead of making you learn and manage the tools, we take on the responsibility of generating and delivering insights directly to you, saving time and resources.
  • Actionable Business Insights: Our focus is on providing insights that drive measurable outcomes—whether it’s improving your go-to-market strategy, optimizing inventory, or managing brand risks.

This service-driven model allows you to focus on your core business while we deliver the intelligence you need to achieve success.

More detail: We provide a service through Q, our AI-agent based platform. Behind Q is a broad catalog of industry, geography and event based models along with customer centric models we build.

These models combine software, data, AI and analytics, and provide insights through automation. These insights are delivered to the business on a continuous basis and can be self sourced by the users.

So… you're not a social listening provider anymore?

Answer: We’re still rooted in social listening, but we’ve evolved into a comprehensive customer context and AI-powered intelligence platform. We don’t just provide tools to create charts or decipher data—we deliver actionable answers to your most critical business questions.

We use our expertise in social listening to provide better, more impactful insights. Unlike traditional social listening platforms, we have more data, more expertise, and more actionable insights tailored for business professionals—not analysts. On the contrary, we are a social listening, customer context, and AI-powered intelligence platform all wrapped up in one, delivering actionable answers insights to your business questions.

It’s no longer the responsibility of you to create topics and charts and decipher the insights, it’s ours. We serve agents that work for customers to enable them to sell more, optimize inventory and manage corporate brand health.

How are you pricing this?

Answer: Our pricing aligns with your specific projects and the value we deliver. We don’t charge by seats or modules—instead, you pay for the insights and strategic support that drive results.

You can request regular reports to aid your research, commission bespoke insights to solve specific business challenges, or partner with us for broader strategic transformation. Our pricing ranges from smaller-scale solutions to large, enterprise-wide initiatives depending on your needs.

Our success is tied to yours. The more impactful results we deliver, the more value you’ll derive from our partnership. If you succeed, we succeed. If you fail, we fail.

How are you going to deliver this? Now and in the future?

Answer: Currently, we’re delivering on our outcomes-based model via powerpoint personal productivity tools; word, PowerPoint, email etc, on a cadence agreed upon between the client and ourselves based on the project. These reports are tailored to your needs and provided on an agreed cadence.

In the near future, we’re launching a dynamic, interactive application that provides real-time updates on your desktop, tablet, or smartphone. This platform will enable you to access insights whenever you need them, with greater automation and immediacy.

We are investing in automation and generative AI to increase productivity for both our teams and yours, ensuring scalable and impactful insights.

Can I see it? / Can we set up a demo?

Answer: This isn’t a typical product demo because we deliver insights rather than features. However, we can walk you through examples of our outputs and discuss how they answer your specific business questions. If needed, we can also show you the tools behind the analysis.

How does this affect our current scope?

Answer: This won’t disrupt your current scope in the short term. Instead, it enhances your ability to deliver value. Let’s discuss the business questions you’re consistently tasked with answering and how we can take that on for you.

We want to remove barriers that limit your success. What would greater value look like for your organization, and how can we help achieve that?

Is this already available, or is it a future offering?

Answer: This is already available. You provide us with your business questions, and we deliver actionable answers.

We offer a simple onboarding process where you can start with basic insights and scale into more bespoke solutions, including market-based merchandising, demand planning, corporate brand health, and customer service.

The future offering will include an automated, real-time platform to provide dynamic insights whenever you need them.

Who are your competitors?

Answer: You might know us from our previous competitors like legacy SaaS vendors like Brandwatch and Talkwalker,. Our competitors are legacy SaaS vendors who sell tools.

We believe that software tools thrown over the wall to analysts hasn't served the business. everyone currently in the social listening, digital intelligence realm.

The difference is our competitors, such as Brandwatch and Talkwalker, are focused on delivery feature enhancements to improve the steep learning curve of getting answers to business questions. We are simply removing the learning curve and answer your business questions with a combination of our data, AI and human analysis.

What if I don’t fit in to your Outcomes based service model?

Answer: That’s great! We’re a highly innovative company and our technology can support many different projects and scopes.

What exactly are you looking to build and what data sources would you need?

What customer data or overall insights are you looking to gain a better understanding of?

We’ll happily partner with you to solve your problem and produce the outcomes you’re looking for.

How are you different from agencies and consultancies?

How are you different from agencies and consultancies?

Answer:
Agencies and consultancies often rely on our software to provide deliverables to their clients, which means they face the same challenges as many of our customers—learning a new tool, replacing experts during staff changes, and navigating steep learning curves.

We built the software and have the domain expertise to most effectively deliver actionable insights. Agencies use what we’ve mastered, but we deliver those insights directly to you, without the middleman.


How is this different from the services we're currently getting?

How is this different from the services we're currently getting?

Answer: We’re shifting the responsibility for outcomes from you to us. Instead of asking you to generate insights using software, we take ownership of delivering actionable answers to your business questions via a service based offering.

Our approach is designed to enhance collaboration and provide a service that delivers actionable insights tailored to move the needle for your business.

  • More Access: Unlimited platform usage without restrictions.
  • More Needs Addressed: We maximize the value across your organization without straining your teams.
  • More Expertise: Our engineers and analysts handle the heavy lifting so your teams can focus on their core roles.
  • More Innovation: We use generative AI and proprietary tools to deliver impactful insights that scale to executive-level decisions.
  • More Collaboration: We don’t just hand over tools; we work alongside you as a strategic partner to ensure the insights align with your goals.
  • Service-Based Offering: Instead of making you learn and manage the tools, we take on the responsibility of generating and delivering insights directly to you, saving time and resources.
  • Actionable Business Insights: Our focus is on providing insights that drive measurable outcomes—whether it’s improving your go-to-market strategy, optimizing inventory, or managing brand risks.

This service-driven model allows you to focus on your core business while we deliver the intelligence you need to achieve success.

More detail: We provide a service through Q, our AI-agent based platform. Behind Q is a broad catalog of industry, geography and event based models along with customer centric models we build.

These models combine software, data, AI and analytics, and provide insights through automation. These insights are delivered to the business on a continuous basis and can be self sourced by the users.

So…you're not a social listening provider anymore?

So… you're not a social listening provider anymore?

Answer: We’re still rooted in social listening, but we’ve evolved into a comprehensive customer context and AI-powered intelligence platform. We don’t just provide tools to create charts or decipher data—we deliver actionable answers to your most critical business questions.

We use our expertise in social listening to provide better, more impactful insights. Unlike traditional social listening platforms, we have more data, more expertise, and more actionable insights tailored for business professionals—not analysts. On the contrary, we are a social listening, customer context, and AI-powered intelligence platform all wrapped up in one, delivering actionable answers insights to your business questions.

It’s no longer the responsibility of you to create topics and charts and decipher the insights, it’s ours. We serve agents that work for customers to enable them to sell more, optimize inventory and manage corporate brand health.

How are you pricing this?

How are you pricing this?

Answer: Our pricing aligns with your specific projects and the value we deliver. We don’t charge by seats or modules—instead, you pay for the insights and strategic support that drive results.

You can request regular reports to aid your research, commission bespoke insights to solve specific business challenges, or partner with us for broader strategic transformation. Our pricing ranges from smaller-scale solutions to large, enterprise-wide initiatives depending on your needs.

Our success is tied to yours. The more impactful results we deliver, the more value you’ll derive from our partnership. If you succeed, we succeed. If you fail, we fail.

How are you going to deliver this? Now and in the future?

How are you going to deliver this? Now and in the future?

Answer: Currently, we’re delivering on our outcomes-based model via powerpoint personal productivity tools; word, PowerPoint, email etc, on a cadence agreed upon between the client and ourselves based on the project. These reports are tailored to your needs and provided on an agreed cadence.

In the near future, we’re launching a dynamic, interactive application that provides real-time updates on your desktop, tablet, or smartphone. This platform will enable you to access insights whenever you need them, with greater automation and immediacy.

We are investing in automation and generative AI to increase productivity for both our teams and yours, ensuring scalable and impactful insights.

Can I see it? / Can we set up a demo?

Can I see it? / Can we set up a demo?

Answer: This isn’t a typical product demo because we deliver insights rather than features. However, we can walk you through examples of our outputs and discuss how they answer your specific business questions. If needed, we can also show you the tools behind the analysis.

How does this affect our current scope?

How does this affect our current scope?

Answer: This won’t disrupt your current scope in the short term. Instead, it enhances your ability to deliver value. Let’s discuss the business questions you’re consistently tasked with answering and how we can take that on for you.

We want to remove barriers that limit your success. What would greater value look like for your organization, and how can we help achieve that?

Is this already available, or is it a future offering?

Is this already available, or is it a future offering?

Answer: This is already available. You provide us with your business questions, and we deliver actionable answers.

We offer a simple onboarding process where you can start with basic insights and scale into more bespoke solutions, including market-based merchandising, demand planning, corporate brand health, and customer service.

The future offering will include an automated, real-time platform to provide dynamic insights whenever you need them.

Who are your competitors?

Who are your competitors?

Answer: You might know us from our previous competitors like legacy SaaS vendors like Brandwatch and Talkwalker,. Our competitors are legacy SaaS vendors who sell tools.

We believe that software tools thrown over the wall to analysts hasn't served the business. everyone currently in the social listening, digital intelligence realm.

The difference is our competitors, such as Brandwatch and Talkwalker, are focused on delivery feature enhancements to improve the steep learning curve of getting answers to business questions. We are simply removing the learning curve and answer your business questions with a combination of our data, AI and human analysis.

What if I don’t fit in to your Outcomes based service model?

What if I don’t fit in to your Outcomes based service model?

Answer: That’s great! We’re a highly innovative company and our technology can support many different projects and scopes.

What exactly are you looking to build and what data sources would you need?

What customer data or overall insights are you looking to gain a better understanding of?

We’ll happily partner with you to solve your problem and produce the outcomes you’re looking for.