As the season approaches, brands have a powerful window to connect with consumers in fresh, relevant ways. Today’s Easter moment is about more than tradition—it’s about meeting digital-first shoppers with timely, data-driven strategies that resonate. From curated experiences to agile trend response, brands that evolve with their audience are the ones that stand out—and sell more.
Using Quid, we help brands uncover seasonal insights that give them a competitive edge and drive smarter marketing, better product positioning, and higher sales conversions.
Consumers increasingly turn to online shopping for Easter treats, gifts, decorations, and ideas, with mobile commerce leading the way. Below, we compare local, in-store, and online shopping during the first quarters of 2023, 2024, and 2025. Although the “shopping” conversation overall has decreased over the years, discussions around online shopping has been on the rise. With consumers increasingly turning to online shopping for Easter goods, it’s crucial for brands to optimize their digital presence and ecommerce stores to maximize sales and increase ROI:
Easter shopping mentions for Q1 in 2023, 2024 and 2025
Easter-related conversations have been steadily rising over the past year, peaking in April—clear evidence that brands should begin preparing well in advance to capture the full opportunity:
Easter conversation growth since July 2024
Data-driven ways to win over the “Easter Shoppers” market could include identifying top-performing keywords and trending search phrases that can help capture “last-minute” or “day-of” Easter shoppers. With this insight, brands can pinpoint product categories with the highest demand spikes closest to Easter, and adjust pricing and promotions —like expedited or free shipping— accordingly.
Online conversation trends also reveal a substantial shift toward more interactive and outdoor activities, including those catering to kids:
The leading areas (activities, sports, and community events) also show a push toward a more economical approach to the holiday.
And yes, we see the conversations about “Easter Eggs” in Film and Gaming—we’ll get to those soon as well! Although these terms may not be directly related to the Easter holiday, the term shows there may be an opportunity hidden somewhere, offering an enticing tie-in for brands seeking to unlock a new consumer base.
Before we get to that though, let’s dig into the DIY group to better understand where they’ll be directing their Easter dollars this season.
In this economy, consumers are seeking memorable experiences rather than just material products. From Easter brunches and egg hunts to DIY craft kits, brands that position themselves as experience facilitators will resonate deeply. With inflation still a significant concern, many consumers seek cost-effective ways to celebrate Easter this year while maintaining the festive spirit.
When we isolate the challenging conversations about the event, we see potential consumers sharing that they are “not attending, not buying, and not affording things” this year:
Our AI summary quickly captures the conversation behind the keywords:
AI Summary
Cultural and Economic Dimensions of Easter and Good Friday (16%)
The reports highlight the multifaceted nature of Easter and Good Friday, emphasizing traditional celebrations, such as the Easter Bunny and egg hunts, alongside modern challenges like the rising cost of Easter-related items. There is a notable concern about the affordability of Easter eggs, with some individuals opting for alternative activities or boycotting expensive products. Additionally, the reports discuss the cultural significance of hot cross buns and the historical context of Good Friday, reflecting on its spiritual and communal aspects.
Commercial and Cultural Aspects of Easter Celebrations (11%)
Easter celebrations encompass both commercial and cultural dimensions, with rising costs of traditional items like Easter eggs and the integration of Easter themes in consumer products. Recommendations for Easter-themed products, such as chocolate eggs and festive snacks, highlight the commercial aspect, while DIY crafts and recipes emphasize the cultural and festive spirit of the holiday.
So, offering value-driven promotions that help frustrated participants create “Easter on a Budget” with DIY decor, affordable recipes, and budget-friendly gifts will be well received by these consumers. We can quickly prove this position by exploring how consumers feel about Easter in general vs. how they feel about a DIY Easter, as captured below.
Consumer Sentiment towards Easter in general, from Dec 2024 – March 2025
Consumer Sentiment towards a DIY Easter, from Dec 2024 – March 2025
AI Summary
DIY Easter Crafts and Decorations Highlight Creativity and Personalization (72%)
The reports collectively emphasize the popularity of DIY Easter crafts, showcasing a variety of projects such as salt dough Easter eggs, paper mache eggs, and fabric Easter eggs. These activities are celebrated for their creativity, allowing individuals to personalize their Easter decorations with unique designs and materials. The use of budget-friendly and accessible materials, such as items from Dollar Tree and natural elements, is a common theme, making these projects accessible to a wide audience. The enthusiasm for crafting is evident in the detailed guides and tutorials provided, encouraging people to engage in hands-on, creative expression during the Easter season.
Family-Friendly Easter Activities Foster Child Engagement and Festive Spirit (65%)
The reports highlight a range of Easter activities designed to engage children and families, such as making paper plate Easter bunnies, handprint art, and organizing Easter egg hunts. These activities are not only fun but also educational, promoting creativity and fine motor skills in children. The emphasis on simple, budget-friendly crafts ensures that families can participate without significant expense, fostering a sense of community and family bonding. The inclusion of musical activities and interactive storytime further enhances the festive spirit, making Easter a memorable and enjoyable holiday for children.
But what about the substantial portion of the “Easter Egg” conversation that doesn’t really have to do with Easter at all? Should that be ignored or explored?
Easter for the Others
Mention of film and video game Easter eggs may feel like too much of a departure from the targeted “Easter” conversation—and it is, but that’s okay. As the National Retail Federation noted last year: “Over half (55%) of those not celebrating Easter still plan to take advantage of holiday-related sales. They expect to spend an average of $20.52 per person, or $0.62 billion in total, on these items.”
And with Easter trending so strongly, it would be a missed opportunity not to use it to tie into gaming and movie Easter eggs—particularly as the consumer engagement around these topics is substantial:
Our AI Summary helps to add more color to the data:
AI Summary
Easter Eggs Enhance Engagement and Community in Media (75%)
Easter eggs in entertainment media, such as video games and TV shows, play a crucial role in enhancing user engagement and fostering community. These hidden elements create a sense of discovery and connection between creators and audiences, encouraging shared experiences and discussions. They are often used to pay homage to past works, include inside jokes, or provide additional layers of narrative depth.
Easter Eggs as Cultural and Social Symbols (63%)
Easter eggs serve as both physical gifts and hidden elements in media, symbolizing joy and community spirit. The Ballymun initiative to collect Easter eggs for a children's hospital exemplifies community-driven charity efforts. Simultaneously, Easter eggs in video games, movies, and other media are celebrated for their creativity and the joy they bring to audiences, reflecting a broader cultural appreciation.
While movie and gaming "Easter eggs" aren’t directly tied to the traditional holiday, they represent a shared cultural concept of surprise, delight, and discovery—the very essence of Easter itself. Smart brands can tap into this overlap by embedding small, engaging surprises in their digital experiences, packaging, or content. Think: hidden promo codes in video campaigns, limited-time unlockable features on mobile apps, or nods to loyal customers through personalized offers.
This “Easter egg” mindset can boost consumer curiosity, reward exploration, and drive organic engagement, especially among younger, digitally native audiences. With Quid, we can identify where these crossovers are most likely to resonate—whether that’s among gamers, superfans, or savvy shoppers who love a good surprise.
Even if your products aren’t traditionally associated with Easter, there’s still opportunity to engage. Consumers are actively looking for seasonal deals—so a well-timed promotion can help you stay relevant and ride the holiday momentum.
By embracing both the traditional and the unconventional sides of Easter, brands unlock opportunities to reach core holiday participants and the 55% of non-celebrators who are still looking to take advantage of seasonal sales. (NRF 2024 Easter Spending)
Easter today spans far beyond baskets and brunch—it's a multi-layered consumer moment that blends tradition with pop culture, spirituality with celebration, and savvy spending with creative expression.
As we’ve seen across the data, consumer sentiment is shifting:
With Quid, brands don’t just respond to seasonal trends—they stay ahead of them. From home décor and immersive campaigns to surprise-and-delight moments in digital content, Quid delivers the insight you need to connect with consumers in the moment—and anticipate where they’re going next.
This Easter, the most successful brands will be those that recognize surprise, personalization, and relevance as the true hallmarks of the season. However, we all know trends can shift overnight, so let us help you uncover the unexpected and turn insight into action—reach out today!
Easter isn’t just another seasonal holiday—it’s a massive opportunity to connect with audiences in fresh, creative ways. Let Quid show you how to turn insights into impact.