Using Continuous Intelligence to Identify Unmet Needs
We aren’t mind readers, but consumers expect us to be. They want brands to infer what they want ...
Unlocking Business Success: Breaking Down Data Silos with AI-Enabled Consumer and Market Intelligence
When it comes to decision-making, intuition is good, but data is better. That’s why accurate data ...
4 Steps to Navigating Market Shifts with Generative AI
Businesses struggle to stay ahead of market shifts and evolving consumer behaviors. A SCIP study ...
10 Types of Market Research To Power Your Marketing
There are many types of market research available to brands – and some are more effective than ...
The Untapped Power of Customer Insights
“Truly predictive analytics are necessary to identify the trends that will guide the future.” - ...